Owner or Renter?

By | 2021-01-09

If you’re like many on the internet that consider themselves a content creator you pour your heart and soul into what you are doing everyday, post it online and share it with the world.

My question to you is, are you an owner or a renter?

It’s something you should be thinking about every time you post something online. I’m not talking where you live, but the platform you’re using.

In the wake of everything that has happened in the last 12 months it has become more and more obvious that while we are able to post what we want (for the most part) where we want, we don’t really have control over who sees it or when, and let’s face it, the platform could be gone tomorrow or suspend your account.

If you are likely many creators you’re renting your space, you post to facebook, Instagram, twitter, Medium, YouTube, and dozens of others, where someone else owns the platform – and the control.

At the end of the day, it’s a personal choice, but one that many may not have thought through. We’ve all heard the anguish of creators that fall victim to changes of an algorithm, those that are suspended for something they said or did, and many then say something like “well, it’s the platform’s decision, we’re using it for free.”

It’s something that you should consider as a creator, who owns the platform and in effect, you’re livelyhood.

So, are you an owner or a renter?

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